Client
- Steamatic
Date
- January 2020 - April 2020
Role & Responsibilities
- Concept, Strategy and Plan
- Brand Manual
- Product Design
- Marketing & Design
Aligning franchises that built consistency in service and reputation.
Johns Lyng Group acquired the Global Master Franchise Agreement for Steamatic. This was the Group’s entry into the US market. There are currently 44 Franchises in the US alone with 13 Global Franchises, with an additional 39 Australian office locations.
As they were independently owned franchises, the key requirement was to align all franchises with a consistent message along with core business practices.
Developing a new business approach and brand identity.
Working closely with the Managing Director, company brand guidelines were created that communicated the business’s goals, objectives, who and why, mission and vision statements, along with design principles. An asset library for all stationery, documentation, photography, iconography, and presentations was created and circulated to all franchises.
Post the guidelines, I was engaged for general marketing and design services and aiding the development of their internal marketing and design teams until they could operate independandtly.
Good communication is the bridge between confusion and clarity.
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